More New Websites from Website Options

It's been a really busy few months here at Website Options - lots of enquiries and lots of projects to complete. So, we thought that it was about time to update you with some of the websites that have now gone live.

The first group of sites to mention is for Well Necessities - on a previous blog entry we commented on what we'd done with the http://www.well-necessities.co.uk/ project. Following on from this successful launch, the guys and gals (Jimmy Saville impersonation is purely co-incidental) at Well Necessities asked us to develop two further websites for them. The first was a redesign of http://www.massage-chairs-uk.co.uk/ which was morphed into the same branding as Well Necessities, and the second new site was http://www.vibration-nation.co.uk/ which was a brand new site. Again, this has the same corporate branding.

Both of these sites went live on time and on budget with the business owners commenting: "Yet again, we were really pleased with the results that Website Options delivered. They took us through the process one step at a time, explaining the pros and cons of each decision that we had to make. The result was that we now have three great sites that are tailored to meet our specific business needs".

For our part, the main elements of the project was:

1) Secure the domains

2) Develop websites

3) Host websites and set up SSL

4) Fully optimise sites with agreed keywords and phrases

Well Necessities are a new startup business, and along a similar theme we developed the website for another new startup called Keys Fitness.

The specification of the project was typical of most of the projects that we undertake - develop a site, host the site and optimise it to align with the client's business. In the case of Keys Fitness (http://www.keysfitness.co.uk/), who import a range of fitness equipment and sell to UK and Ireland retailers, we also had to develop some Flash, a "register warranty" form and make an interactive map for customers to find a retailer in their area. Again, the project went live on time and to budget - another satisfied customer.

For more information visit us at http://www.website-options.co.uk/

New Customer Site Now Live

We've been busily working on a number of customer websites over the last couple of months - some now complete and some to go live very soon. One of the most interesting sites that we've been working on is http://www.well-necessities.co.uk/ which promotes a new product called Cavislim that uses a technique called cavitation.

Well Necessities - Home of Cavislim

This is what it's all about: "Cavitation is a technique that reduces bodyfat and allows cellulite to be removed selectively, safely and non invasively.

The Cavislim machine uses low frequency ultrasound which is conducted through the skin to break up the fatty tissue into a liquid substance (this is where the term cavitation comes from). This liquid is then passed out of the body when you visit the toilet.

The great thing about Cavitation is that it's perfectly safe, painless and you can do it at home. There's no need for anaesthetic, hospital visits, surgeons or anything else that you normally think of when considering how to reduce the levels of fat in your body."

The brief of this project was to:

• Create the well-necessities.co.uk website
• Design, layout, Flash animation
• Content managed solution - the customer gets to amend all content, product and pricing information at will
• Set up SSL for secure payment
• Set up social networking sites, including blog, Facebook and Twitter
• All SEO including initial setup, submissions and on-going optimisation
• Create and manage Google adwords account (to a given monthly budget)
• Redirects from http://www.cavislim.co.uk/

We were given the task of launching the site to very tight timescales - something that we managed to achieve. The owner of Well Necessities was very pleased with the results:

"We weren't quite sure what to expect when we asked Website Options to develop our site. However, during the process we were kept up to date with what was happening and we could see our site developing, giving our input along the way. It was kept really simple for us, allowing us to focus on the things that mattered - the technical stuff was hidden away and Website Options just got on with it. We wanted our site live quickly and we weren't disappointed - from start to finish only took just over 3 weeks. We're delighted with the results and look forward to working with the Website Options team as our site becomes more prominent on the web".

For more information visit our site at http://www.website-options.co.uk/







Get Results Faster...Keep it Simple

This is Tilly. She's one of the dogs that share the office with us and looking at her in action got me thinking - it's a pretty simple life being a dog. I mean, go for a walk; have some food; find somewhere warm; have a

Is it dinner time yet?

sleep and then repeat all over again. As I said - simple. But it's an effective strategy that's been developed over millions of years.

And what's this got to do with websites I guess you're asking? Well the projects that always seem to work the best are the ones that start out simple and keep to this brief. No complicaticated user selections; no complicated offers; just a clear and simple website that delivers what it's supposed to - more business for you.

It's OK to add more complicated functionality over time, but if introduced at the start of the project it's often the case that the spend on the site increases and the time taken to get the site live extends - and when you want  a new website now these are the last things that you really need. The key question that you need to ask yourself about all aspects of your website is "will this bit of my site attract more customers and make them want to buy from me?" If you're not sure then ask some of your customers or suppliers for an independent opinion. Talking through your ideas with someone often leads you down a different path entirely.

Here at Website Options we have over 20 years experience of developing systems to meet customer requirements and there's not much that we haven't seen before. So, if you're thinking about a new website you can contact us for a no obligation discussion about what you want to achieve and by when. We're not in the business of making false promises so we'll give you a straightforward opinion about your ideas and timetable.

Now...where's Tilly's lead...time for another walk...

For more information please visit us at http://www.website-options.co.uk/

Search Engine Optimisation That Works

Do a search on Google, Yahoo or any of the other major search engines for the term "Search Engine Optimisation" and you'll get pages and pages of advertisments and techno-jargon all claiming to be the answer to getting your site to the number one position. The fact is that there is no easy solution, and no single golden bullet that will achieve this goal for you. It takes some knowhow, patience and above all a well structured plan to achieve a high position for your web pages.

We were tasked by one of our customers, Abacus Fitness, to develop 3 websites for them and to achieve first page positions on Google for all 3 sites for the term "Abacus Fitness Equipment". As you can see from the image below this is exactly what we achieved:

It took about 8 weeks for all of the sites to become visible on page 1 of Google. Our customer has seen an increase in sales as a result of this and other related SEO work that we have completed for them. They estimate that the payback will be less than 1 month so as you'd expect they're delighted.

If you would like more information about the SEO services that we offer then visit us at Website Options (Staffordshire)